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SADAK SURAKSHA ABHIYAN

Executed a large-scale government awareness campaign focused on road safety and public engagement through influencer-led awareness content, regional outreach, and on-ground creator participation.

JEAN Lē

JEAN Lē is a creative director based in San Francisco. She works with clients across the globe, crafting unique visual concepts with a lasting impact.

jannat zubair
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Who We Are and What We Do

What We Did

Managed creator onboarding, regional coordination, campaign amplification, and awareness-driven content across multiple cities. Creators produced reels, stories, public interaction content, and event coverage to maximize campaign visibility and citizen engagement.

The Challenge

The campaign required mass-scale coordination while maintaining informative, responsible, and government-compliant messaging across diverse audiences and languages.

JEAN Lē

JEAN Lē is a creative director based in San Francisco. She works with clients across the globe, crafting unique visual concepts with a lasting impact.

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CAMPAIGN IMPACT

  • Location: Mumbai, Pune, Bangalore, Guwahati

  • Creators Provided: 1200+

  • Featured Guest: Sri Nitin Gadkari 

  • Date: March 2026

  • Successfully amplified public awareness around road safety with high regional reach and strong digital engagement.

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