

SADAK SURAKSHA ABHIYAN
Executed a large-scale government awareness campaign focused on road safety and public engagement through influencer-led awareness content, regional outreach, and on-ground creator participation.
JEAN Lē
JEAN Lē is a creative director based in San Francisco. She works with clients across the globe, crafting unique visual concepts with a lasting impact.



Who We Are and What We Do
What We Did
Managed creator onboarding, regional coordination, campaign amplification, and awareness-driven content across multiple cities. Creators produced reels, stories, public interaction content, and event coverage to maximize campaign visibility and citizen engagement.
The Challenge
The campaign required mass-scale coordination while maintaining informative, responsible, and government-compliant messaging across diverse audiences and languages.
JEAN Lē
JEAN Lē is a creative director based in San Francisco. She works with clients across the globe, crafting unique visual concepts with a lasting impact.


CAMPAIGN IMPACT
-
Location: Mumbai, Pune, Bangalore, Guwahati
-
Creators Provided: 1200+
-
Featured Guest: Sri Nitin Gadkari
-
Date: March 2026
-
Successfully amplified public awareness around road safety with high regional reach and strong digital engagement.

.png)