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JEAN Lē
JEAN Lē is a creative director based in San Francisco. She works with clients across the globe, crafting unique visual concepts with a lasting impact.
CROCS
Crocs entered India in 2007, and started gaining significant traction in India around 2015–2016, as they expanded their retail presence and tapped into the lifestyle and fashion segment.
JEAN Lē
JEAN Lē is a creative director based in San Francisco. She works with clients across the globe, crafting unique visual concepts with a lasting impact.
CROCS
Who We Are and What We Do
What We Did
Produced official campaign video, photos, and social content for “It’s a Vibe” campaign, showcasing K-drama and Bollywood-inspired storytelling to engage Gen Z.
The Challenge
Balancing Crocs’ global brand identity with Chumbak’s quirky Indian aesthetic, repositioning clogs as trendy lifestyle footwear amid strong competition.
JEAN Lē
JEAN Lē is a creative director based in San Francisco. She works with clients across the globe, crafting unique visual concepts with a lasting impact.
Our Story
Crocs faced challenges in growing their market share in India. Through creative and engaging marketing campaigns, we boosted brand awareness, increased sales, and built a loyal customer base.
