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ZAYN MALIK
Zayn Malik is a British singer and songwriter who first gained worldwide fame as a member of the boy band One Direction. Leaving the group in 2015, he launched a successful solo career with hit songs like “Pillowtalk” and albums that showcase his R&B and pop-inspired sound.
JEAN Lē
JEAN Lē is a creative director based in San Francisco. She works with clients across the globe, crafting unique visual concepts with a lasting impact.
Who We Are and What We Do
What We Did
Managed influencer participation and social amplification for the launch celebration of Zayn Malik’s #Konnakol project, blending music, culture, and creator-driven engagement.
The Challenge
The campaign required building premium and culturally relevant hype while aligning creators with the global music aesthetic and launch energy of the event.
JEAN Lē
JEAN Lē is a creative director based in San Francisco. She works with clients across the globe, crafting unique visual concepts with a lasting impact.
CAMPAIGN IMPACT
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Location: Mumbai, Bangalore
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Creators Provided: 100+
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Date: April 2026
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Successfully generated social buzz, creator-led conversations, and high engagement .
